"If you want real marketing that works and effective effect - Lifest got you covered."
Healthcaretraditional business model hinges on the ability to identify promising newmolecules and promote them with an extensive marketing and sales presence. In thepredominant version of this model, a single company may employ contractors to supplementits own efforts, but it seeks to generate profits on its own. In essence, it pursues what mightbe called a “profit alone” path.
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The expectations and needs toward healthcare are increasing due to the growth andaging of populations and dramaticadvancements in science and technology. On theother hand, with limited resources and finances, realizing a healthy life for all peopleis a common global challenge. Our goal is to provide solutions that help solve social issues and lead to theadvancement of society by taking advantage of our high level of science andtechnology to innovate. In addition to delivering innovative new drugs, we arebroadening our contribution to patients through initiatives for providing drugs andhealthcare services that transcend the boundaries of drugs. Going forward, we willdeliver value with a broader view by innovating through collaboration with players indiverse industries, such as the IT and digital sector.